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This manufacturer of thousands of different products was producing just one large catalog. Marketing
needed focus, organization and consistency. We built a brand that segmented their markets and categorized their locks
based on the level of security provided. We created one consistent brand through the tagline: The Specific Lock Needed for Precisely the Security Required.
This worked well. It appealed to OEMs - they knew they could get precisely the look needed for their design. It appealed to Vending Operators - they could get the specific lock needed
to secure different locations.
This brand was integrated into all marketing communications.
Results - 2000 Campaign
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Revenue Increase
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Sales Increase - 2000
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$3,733,000
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Profit Margin
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13.25% before taxes
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Gross Profit Increase
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+ $494,622
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| Cost Savings |
Estimate 10% Savings in Printing Cost
(Separate Catalogs, not one large catalog)
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+ $8,000
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Estimate 15% Savings in Design Costs
(Branding through the consistent use of theme and graphics)
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+ $4,500 |
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| Result |
| Profit Increase - 2000 | |
$507,122 |
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email client for reference
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