Southward & Associates is small enough to provide personal attention you want, yet large enough to provide the breadth of services you need.

Southward & Associates is a Branding and Design company located in the heart of Chicago.

Chicago Lock Company - Case History

This manufacturer of thousands of different products, were producing just one large catalog. Their campaign needed focus, organization and consistency of delivery. We built a brand that satisfied all of these requirements. We helped them segment their markets and produced 4 smaller catalogs to those markets. We also categorized their locks based on the level of security needed (minimum, moderate & maximum). Though the market was segmented, we created one consistent brand that worked for all of them. The tagline was: The Specific Lock Needed for Precisely the Security Required. This worked well. For example, it appealed to OEMs - they knew they would get precisely what they needed for their design. Another market, Vending Operators, responsded to it because they could get the specific lock needed for each of their different locations.

This brand was integrated into all marketing communications.

Results - 2000 Campaign

Revenue Increase
Sales Increase - 2000 $3,733,000
Profit Margin 6.25% before taxes
Gross Profit Increase + $233,312
Cost Savings
Estimate 10% Savings in Printing Cost
(Seperate Catalogs, not one large catalog)
+ $8,000
Estimate 15% Savings in Design Costs
(Branding through the consistent use of theme and graphics)
+ $4,500
Profit Increase - 2000$245,812
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Client References
"Southward increased CMSA's member recruitment and retention rates -- and we saved money through a more streamlined sysem."

Jeanne Boling
Southward offers branding, PR, web design, media placement and other services for your advertising needs.

Southward & Associates is the right advertising agency for you.