Advertising... some people love it, some people hate it. But it sure can sell. Selling your products and generating leads are our primary goals. And when advertising is the right vehicle, we'll use it. But we don't build an advertising plan that suits us, we build one that suits you - carefully drilling down to pinpoint the perfect target market, finding the best deals, and tracking response. All to make sure your advertising works for you, not you for it.
Advertising really packs a punch when it's coupled with a public relations strategy. Public relations is a very cost-effective way to gain exposure, build your brand, and establish credibility. Because we take the time to understand your products and your company, we can generate a constant flow of messages. We get to know the editors, suggest story ideas and follow-up so you don't get lost in the shuffle. Then we monitor all the placements so you can capitalize on this exposure to sell your products.
The Results: Generate More Qualified Sales Leads
For Camlock Company, a lock manaufacturer, we generated sales leads through advertising and PR in select trade publications. On a small budget, these ads and articles generated hundreds of leads per month. Now the sales force spends time doing what it does best - selling!