Southward & Associates is small enough to provide personal attention you want, yet large enough to provide the breadth of services you need.

Southward & Associates is a Branding and Design company located in the heart of Chicago.

Research & Marketing Strategy

There are literally thousands of consultants that talk about marketing strategy. But we do more than talk. We do our homework, and listen to your people, then we turn your ideas into a marketing plan that works. And we don't just write plans, we implement them start to finish. So you can relax and concentrate on what you need to do.

The Results: More Impact for Less Money
For Ellis Corporation, a manufacturer of large laundry equipment, we developed an efficient marketing strategy. We integrated all their marketing materials so that each piece would reinforce the other, creating more impact for less money. Ads, direct mail pieces, and brochures all supported their position as a leader in the industry. This synergy made Ellis the most read ad in the leading trade publication and generated thousands of leads on a small budget.

Branding is so important because it drives results. Your brand is more than just a logo, it's everything your company does and everything you communicate. It's what makes you unique and better than your competitors. It builds customer loyalty and is the only thing your prospects remember. We'll make sure your brand works, communicates who you are, and creates a buzz in the marketplace.

The Results: Making a Name in the Marketplace
For International Currency Technologies, a manufacturer of money handling equipment, we used branding to create awareness in their target market. The brand we developed for them directly addressed the needs of their prospects, highlighted their competitive advantage and captured the personality of the company. Within months they became a recognizable name in the marketplace.

Client References
"Southward increased CMSA's member recruitment and retention rates -- and we saved money through a more streamlined sysem."

Jeanne Boling
Southward offers branding, PR, web design, media placement and other services for your advertising needs.

Southward & Associates is the right advertising agency for you.